TokenFlow - A Crypto Wallet App

Introduction 😎

TokenFlow is a cryptocurrency wallet program that aims to make handling digital assets simpler. But, guess what? We were experiencing onboarding issues that were producing more drop-offs than my New Year's gym routine. Users were not only dropping out; they were quitting the app, all due to a complicated onboarding procedure.

My Mission:  To reduce friction, simplify the onboarding journey, and make people enjoy setting up a crypto wallet (yes, fun and finance – a match made in fintech heaven).

Problem Statement 🤔

Users Be Like: What’s a Seed Phrase?

The most difficult challenge was the dreaded seed word, a concept more perplexing to new users than my grandmother attempting to figure out TikTok. There was no clarity about what it was or why people should care. Furthermore, the onboarding procedure was as fascinating as reading a car handbook in old Latin. There is no progress bar, no verification of the seed word, and no interesting user interface. Simply put, it was a user's nightmare

Here's the lowdown

• Cognitive Load Overload: Users didn’t understand the importance of a seed phrase and were not backing it up properly.

• No Fun, No Flow: The absence of visual cues like progress bars left users lost, confused, and ready to exit faster than a bad date.

• Security Takes a Back Seat: With no seed phrase verification, users weren’t learning the importance of securing their wallets.

Solutions Designed

Step 1: Putting the “Fun” in Fundamental Security

First and foremost, let's spice up the seed phrase education. My idea? Explain what a seed phrase is using pop-up humour (since who doesn't enjoy a good chuckle about their finances?). Consider a small cartoon cryptocurrency character saying, "Hey, this seed phrase is your digital treasure map - lose it, and your riches vanish faster than pizza at a party."

Step 2: Gamification for the Win

What’s more motivating than a ticking clock or a bright progress bar? Not much. So, I added a sleek progress bar at the top of each screen, so users always knew how close they were to completing their setup. Each completed step gave them a visual high-five – because everyone deserves a little celebration.

Step 3: Security with a Smile

For seed phrase verification, I introduced a fun, interactive drag-and-drop system where users had to arrange the words in the correct order. If they messed up, no problem – a little on-screen character would shake their head and say, “Close, but no crypto!” It’s educational, engaging, and memorable.

Step 4: Face ID for Extra Sass

To take security up a notch, I added Face ID integration. Because if you’re going to protect your assets, you might as well do it with a futuristic flair. Plus, who doesn’t love feeling like they’re unlocking secret-agent-level tech?

Design Decisions ✏️

Clear Visual Hierarchy –  Because confusion isn’t cool

Designing TokenFlow’s onboarding wasn’t just about making things pretty – it was about making things make sense. I introduced visual aids and step-by-step guidance so users never felt lost. Large, friendly icons and clear language helped ensure users knew exactly what they were doing.

Humour – My secret weapon

Humour works, which explains why some of the world's top marketing initiatives make consumers smile. I put people at ease by making the otherwise scary procedure of safeguarding a cryptocurrency wallet more manageable. A funny pop-up reminding users to back up their seed phrase was all it took to turn a dull process into a chuckle-worthy experience.

User Flow Optimization – Speed is everything

I designed the entire flow to take under 3 minutes from start to finish. How do I know this? Because I tested it myself. Multiple times. No more dragging users through endless screens or forms – it was a one-way ticket to crypto-land, fast and friction-free.

User Interface (UI) 🖥️

Design Prototype 📺

Business Impact 🤩

Quantitative Metrics ->

Bye-Bye Drop-off Rates, Hello Retention

Let’s talk numbers: After implementing the new onboarding process, TokenFlow saw a 35% increase in completed registrations within the first week. Not only that, but users were backing up their seed phrases more reliably, with a 20% drop in failed seed phrase verifications. User feedback was overwhelmingly positive – they found the process fun and, more importantly, clear.

Improved User Confidence

Thanks to the simple, engaging onboarding experience, users reported feeling more confident in using TokenFlow. A post-onboarding survey showed that 78% of new users felt they understood the importance of their seed phrase after the process – up from just 30% before the redesign.

Learnings ✍🏻

What I Discovered: User Experience Shouldn't Be Stubborn

I learnt from this project that, with the correct design strategy, even the most tedious tasks—like seed phrase backup, need to be made interesting. I was able to turn a laborious procedure into something that consumers loved by adding a little humour, streamlining the process, and providing images to help.

The Game-Changer is Gamification

Animations, progress indicators, and visual incentives? They function. The onboarding process now seems more like a journey and less like a drudgery thanks to gamification. Users were motivated to stay and finish the procedure because they enjoyed seeing their progress.

Simplicity is the Key to Success

Finally, I learned that sometimes, the best design decisions are the simplest ones. Keeping things clear, concise, and visually engaging ensured that users didn’t get overwhelmed or confused. And in the world of crypto wallets – where confusion reigns supreme – clarity is a superpower.

Conclusion 👋🏻

With TokenFlow’s onboarding redesign, I helped users go from “What’s a seed phrase?”  to “I’ve got this!” in record time. And the best part? They had fun doing it. Mission accomplished.